Privacy Policy for Lab41

Last updated: 17 November 2025

At Lab41, we are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains what data we collect, how we use it, your rights, and how you can contact us with any questions. This policy applies to all visitors, clients, and users of https://www.lab41.co/

1. Who We Are

Lab41

Website: https://www.lab41.co/

Email: alex@lab41.co

Lab41 is a UK-based organisation that provides consultancy, digital services, and business solutions. For the purposes of data protection laws (including GDPR and POPIA), Lab41 acts as the Data Controller for the personal data described in this policy.

2. What Personal Data We Collect

We collect and process personal data in several ways:

2.1 Information You Provide Directly

  • Name and contact details (email address, phone number)
  • Enquiry and contact form submissions
  • Messages or communications sent to us
  • Information provided when requesting quotes, services, or consultations


2.2 Information Collected Automatically

When you visit our website, we may collect:

  • IP address
  • Browser type and device information
  • Pages visited and time spent
  • Referring URLs
  • Cookies and tracking data (see Section 7)

2.3 Information from Third Parties

Depending on your interactions, we may receive information from:

  • Advertising platforms (e.g. Meta, Google)
  • Lead-generation tools
  • Analytics providers

3. How We Use Your Personal Data

We use your information to:

  • Respond to your enquiries or requests
  • Provide services you’ve asked for
  • Improve our website, marketing, and services
  • Send updates, offers, or insights (only with your consent where required)
  • Maintain business records and comply with legal obligations

We will never sell your personal data.

4. Legal Bases for Processing

We process your personal data under the following lawful bases (as applicable):

  • Consent – When you opt into marketing or submit a form
  • Contract – When data is needed to provide services you request
  • Legitimate Interests – For analytics, site functionality, and improving services
  • Legal Obligations – When required to retain data for tax, compliance, or record-keeping

5. How We Share Your Data

We only share personal data when necessary and with trusted providers, including:

  • Website hosting and security providers
  • Analytics and performance tools
  • CRM or email marketing platforms
  • Professional service providers (legal, accounting, etc.)

Any third party that processes your data on our behalf is bound by confidentiality and data protection requirements.

We do not sell your data or share it for unrelated marketing.

6. International Data Transfers

Some partners or service providers may be based outside your country (e.g., US-based tools). When this occurs, we rely on:

  • Adequacy decisions
  • Standard contractual clauses (SCCs)
  • Appropriate security measures required by GDPR and POPIA

7. Cookies & Tracking Technologies

Our website may use cookies and similar technologies to:

  • Improve functionality
  • Analyse website performance
  • Tailor marketing and advertising (if applicable)

You can manage or disable cookies through your browser settings. If you’d like a full Cookie Policy, I can prepare one as well.

8. Data Retention

We retain personal data only for as long as necessary to:

  • Provide services
  • Comply with legal obligations
  • Rsolve disputes
  • Maintain business records

Where possible, we anonymise or delete data that is no longer required.

9. Your Rights

Depending on your location (e.g., UK, EU, South Africa), you may have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Request data portability
  • Lodge a complaint with a data protection authority

To exercise any of these rights, email alex@lab41.co

For deletion requests, please see our Data Deletion Page.

10. Data Security

We take appropriate technical and organisational measures to protect your data from:

  • Unauthorised access
  • Loss or theft
  • Misuse
  • Alteration

However, no online system is completely secure, and we encourage you to take precautions when sharing information online.

11. Third-Party Links

Our website may include links to external websites. We are not responsible for their privacy practices. We recommend reviewing those sites’ privacy policies.

12. Children’s Privacy

We do not knowingly collect personal data from individuals under 18. If you believe a child has submitted personal information, please contact us so we can remove it.

13. Updates to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page indicates the most recent revision. Continued use of the website after updates means you accept the revised policy.

14. Contact Us

If you have questions about this Privacy Policy or how we handle data, please contact:

Lab41